For instance, if you run a crafting blog, you might include phrases like “crochet stitches,” “crochet patterns,” or “free crochet patterns” in your blog post. You would want to do this organically, however, since spamming your content with keywords will be distracting for readers and won’t improve your search ranking. To learn more about SEO, websites like the Google Webmaster Central Blog, Search Engine Journal, Search Engine Roundtable, and State of Digital are all great resources. Google Analytics, Google Webmaster Tools, Open Site Explorer, and Google Keyword Planner are free, useful resources that can help optimize your content.
To learn more about pay per click advertising, check out blogs like Inside Google AdWords, WordStream, and PPC Hero—these are all great resources.
In general, aim to dedicate 80% of your posts to non-promotional content (content that your followers will find interesting but isn’t trying to sell them something), and the other 20% to promotional content. For the most part, people aren’t looking to be sold to on social media, so you don’t want to bombard them with too many advertisements. Non-promotional content is still good for your business—it increases your following and brand awareness. To learn more about social media marketing, check out blogs like Social Media Today, Social Media Examiner, and Social Media Lab. [6] X Research source
Email marketing is very cheap and has the potential to reach a lot of different people. For example, you might send a seasonal email campaign to let your target audience know about an upcoming sale. MailChimp, Campaign Monitor, and VerticalResponse are all platforms you can use to manage your email marketing campaign.
For example, if your company sells pool products, you might post a series of blog posts that help readers troubleshoot and fix common pool issues. Within those posts, you could recommend specific products that readers might need and that your company sells. Convince and Convert, TopRank Blog, and Conversation Agent are great resources you can check out to learn more about content marketing. [9] X Research source
HubSpot, Copy Blogger, Entrepreneur, Marketing Donut, and Digital Marketer are all great places to start.
The Alison Free Diploma in E-Business is another helpful resource.
Schools like Purdue University offer online degrees in Internet Marketing. Digital marketing and marketing programs are also great options. You don’t necessarily need a marketing degree to get a job in marketing. You just need to use your degree to get your foot in the door of a company’s marketing department. [15] X Expert Source Christine Michel CarterGlobal Marketing Expert Expert Interview. 30 September 2020.
Platforms like Wix, Weebly, and Google Sites can help you develop a website.
Platforms like Wix, Weebly, and Google Sites can help you develop a website.
